Challenge:

Photography studio was looking for marketing strategies to expand its customer base and refine its communications efforts.

Responsibilities:

• Create a coaching plan and build out a project sequence.

• Execute client coaching sessions together with a coworker.

• Analyze existing website and social media footprint and develop a new editorial calendar and new website structure.

• Re-structure website navigation to optimize user experience.

• Re-organize homepage and services pages.

• Write website copy for homepage and modify copy for other pages.

• Integrate photos from client’s portfolio as needed.

Partners: Red Window Communications, LLC